Why the American whiskey industry is freaking out

Source from edition.cnn.com Updated on Sun, 17 Dec 2023 Any question please contact DayDayFinance.COM.

A version of this story first appeared in CNN Business’ Before the Bell newsletter. Not a subscriber? You can sign up 

New York CNN  — 

The $5.1 billion whiskey industry is big business. While the majority of US-distilled whiskey stays in the country, about $1.3 billion worth was shipped abroad last year, accounting for 62% of all American spirits exports.

But that could soon change. The EU, the largest export market for American whiskey, is set to impose a 50% tariff on imports of the golden liquor next year. Spirit industry advocates say that would be a devastating blow to a growing part of the US economy.

Two decades ago, there were 35 whiskey distilleries in the United States. Today that number has exploded to 2,600.

The move is all part of a retaliatory package of tariffs being imposed on US goods by the EU in relation to a dispute over steel and aluminum.

And this isn’t the first time US whiskey has been subject to this type of retribution. Between June 2018 and December 2021 there was a 25% tax imposed on the spirit, which decreased American whiskey exports by 18%.

Since that tariff’s suspension, the industry has sprung back to life. American whiskey exports to the EU jumped 118% in the first half of 2023 when compared to the same period in 2022.

A senior European Commission official said last week that the EU was aiming to resolve the steel and aluminum dispute by year-end. But US whiskey industry advocates worry that time is running out to find some way to avoid “dramatic” damage.

Before the Bell spoke with Chris Swonger, the president and CEO of the Distilled Spirits Council of the United States, about what comes next.

(This interview has been edited for length and clarity.)

Before the Bell: How did these tariffs come to be? 

Chris Swonger: During the Donald Trump era, the president took a very aggressive posture on a whole host of trade issues all around the world, including with the European Union. One big issue related to trade was challenges over steel and aluminum.

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